If you ask a person on the street which real estate marketing ideas they would think of first, the majority would start with magazine or newspaper ads. Both of these advertising options are not cheap. Even a small magazine ad can set you back hundreds of dollars each month while bringing zero leads in return.
Most of us are looking for ways to save money. And although time is money, a little time spent working on your Real Estate marketing can stretch your budget even further. I’m not suggesting you attempt to create all of your advertising yourself, but you can pick and choose a few ideas to supplement some of your higher quality pieces.
When it comes to flyers showcasing a home, go for high resolution, custom branding and consistency. They will be most likely seen by neighbors thinking of selling who stopped by your open house or picked them up from the box outside. A few extra dollars spent on high-quality flyers can bring you a listing or two in the same neighborhood and a few listing prospects. However, there are many other affordable ways you can market your real estate business including using search engine optimized content for your website, social media tools, and even word-of-mouth.
Check out these 101 real estate advertising ideas, tips and techniques that you may want to incorporate into your marketing plan.
- Creative Real Estate Marketing Tips
- Real Estate Websites and Blogs
- YouTube Real Estate Marketing Ideas and Methods
- Google+ May Help Your SEO
- Slideshare Advertising
- Pinterest for Real Estate?
- Facebook marketing ideas
- Offline Real Estate Marketing and Farming Ideas
- LinkedIn Marketing Tips
- Email Marketing For Realtors
- “All-In-One” Online Real Estate Marketing
- Twitter ideas
- Fiverr.com – Anything for $5
- Internet Real Estate Leads
- Targeting Distressed Homeowners
Creative Marketing For Realtors
Before diving into the serious stuff, let’s take a quick look at a few creative advertising ideas and products.
Whether you are just starting your real state career or already have years of experience these ideas could be fun and useful.
You know well that being serious all the time is not a good thing. Often you need something to break the ice before starting a serious discussion or presentation.
Some of the products featured below may come in handy in these situations.
When you’re not working, wear a t-shirt with a creative slogan like “Real Estate Agent Off Duty”.
Put a sign saying “Exclusive Parking for the World’s Best Real Estate Agent” in your driveway or in front of the garage.
Order a “World’s Greatest Real Estate Agent” tote bag for your shopping.
When attending social functions wear a “Realtor” tie.
Real Estate Websites or/and Blogs
Think of it as your own Virtual Real Estate Assistant that helps you in many different ways. You can model your website after some of the best real estate websites. Spend enough time and effort in creating an automated and optimized system that will attract, educate, and filter potential clients. You don’t want to waste hours on the phone talking to “tire kickers.” Design it so that the answers to all predictable questions will be a click away for each visitor and formulate each answer in a way that will benefit real estate SEO (search engine optimization) of your website.
Don’t think for a moment that you will be able to build successful business with one of the cookie-cutter websites provided by your brokerage or other real estate hosting companies. As convenient as it might be, you don’t want to ride the bus with hundreds of other agents. You want to have your very own system that will not depend 100% on any provider being in or out of business. What if you change brokerages? Are you prepared to lose your online clients overnight, jeopardize your online marketing plan, and start all over again?
Remember, you can’t sell your Facebook page or LinkedIn account but you can easily sell your own website, if you decide to get out of business or retire.
Buyers pay good money for aged domains. The majority of real estate agents’ domains consist of combinations of their first and last names. Consider registering a domain that is more brandable than for example, MikeSmithHomes.com. A better domain name would be something like YourCityBestHomes.com. To draw a parallel, you would most likely shop online at Amazon.com and Apple.com – not JeffBezosBooks.com or SteveJobsComputers.com.
Don’t copy content from other websites or blogs.
Create awesome content yourself by writing about local communities, events, and the local market while very carefully building as many links as you can to your pages from social websites / web 2.0 properties.
Always be cautious of social websites or directories that require payments for memberships in order for you to be able to post articles with links to your main real estate website. Google and Bing consider those links as “purchased” and this can actually hurt your website’s rank. In June 2013 Google began advising webmasters that search results and website rankings will be more heavily dependent on high quality content and less and less on backlinks. Guest posting on most of the paid membership websites with links from the articles to your websites fell out of Google and Bing’s favor as well. Many such websites are converting these links to “nofollow” in fear that Google may de-index these websites for link spamming. This is one more reason to drop some paid memberships and spend more money on improving YOUR OWN website instead of creating content for somebody else!
- Find out exact search keywords that people type into Google when trying to find real estate related information in your area. You can use free Google tools or more advanced tools like LongTail Pro.
- Using these keywords, write and post articles about local businesses, neighborhood events, local interesting people, etc.
- Compile useful information for home buyers and sellers as e-books, and offer free downloads in exchange for a name and email address.
- Offer visitors Q & A via a contact form.
- Integrate a free IDX search tool.
- Add a business Facebook page and link it to your blog.
- Comment back in a timely manner and create dialogue within posts.
- Write a few long in-depth articles. They can be about the specifics of your local communities or something else like a detailed step-by-step guide for first time home buyers.
- Format your posts and contact information using Structured Micro-Data. Go to: http://www.microdatagenerator.com/real-estate-schema/ to mark up you personal and contact information with special tags using schema.org guidelines.
Why this is so important?
Because Google and other Search Engines are giving priority to websites that help them with classifying and formatting data.
- Post articles (formatted with micro-data) on your website and once they are indexed by search engines try to offer them to your local online newspapers or submit them to reputable article directories. Your goal is to become an authority in your region on the subjects related to real estate. Many of the most successful Realtors have their articles syndicated. If your articles will be picked up from article directories by webmasters that need quality content and as a result they will be featured on high domain authority website then you will have a constant stream of quality referral traffic which will not be dependent on the mercy of search engines.
- Carefully create backlinks (links from other websites pointing to any page on your website) on a regular basis once you have your website set up and filled with original content! Write some useful posts or comments on FREE Real Estate blogs and forums which allow you to include links to relevant pages on your website. Without these links Google will not consider your pages important to other people even if your website has a great content.
- Make sure your website’s design is a “responsive” one which means that it automatically adjusts the layout of pages for different screen sizes from iPads to small cell phones. Loosing half of your mobile visitors for the reason that they can’t navigate within your site on their devices is not acceptable. To see how you website looks on a mobile device go to responsinator.com
- Submit your website to free directories like ExactSeek.com, www.jayde.com or www.dmoz.org
- Pay-Per-Click Search Engine advertising in general is really expensive for Real Estate related topics and is not recommended for basic websites. However, sometimes web hosting companies or domain names registrars like Godaddy.com give out for free $100 worth of Google ads. In these cases it would make sense trying PPC Ads although you will have to spend a lot of time on setting up your account and learning how to design them.
YouTube Marketing Ideas and Methods
If you optimize the words and terms in your video titles, descriptions and keywords, YouTube real estate video marketing can be a very effective part of your real estate marketing plan. Often Google places these videos close to the top of the first page of the search results especially if there are no other videos for this particular search term.
Besides obvious property video tours, you should consider creating your own YouTube channel with optimized neighborhood tours and slide shows that will summarize and illustrate some of your website’s articles.
For example: “3 bedroom house in Your Community Name, City Name, State Name” should bring targeted traffic of home buyers looking exactly for this type of property. After watching the video, they can go the Realtor’s website and request to see this property. The majority of people looking for homes begin their search on the internet so your business plan should definitely include YouTube.
Don’t forget to put QR codes linking to video tours on your Just Listed and Just Sold real estate postcards, fliers, and on your ‘For Sale’ signs. This will allow potential home buyers to see your listing without you even being present.
The biggest advantage of YouTube video marketing tours is getting real estate leads, and not just any leads but powerful ones. If someone wants to set an appointment to see the house in person after watching one of your video tours, you know that they are VERY interested and you got a lead with a ready-to-act buyer. Video or virtual tours help save your time by weeding out a sizable percentage of “tire kickers” who are just “window shopping.”
After Google’s recent major updates of YouTube’s structure, real estate video marketing tours became one of the best tools Realtors can use to generate business. Not only does Google rank search engine optimized YouTube videos very highly compared to regular websites, but it also includes them more and more into their related products (i.e. Google+, etc.) making Youtube one of the most effective real estate marketing tools that is often overlooked by both experienced and new agents.
Here is a list of YouTube Musts along with Real Estate Search Engine Optimization Tips:
- Upload video tours of your listings and embed them into your main business website and other web 2.0 properties.
- Create slide show type videos for each article on your website with links to the corresponding pages using the YouTube online video creator.
- Create short YouTube video series about your communities or real estate farming areas with a link to your website.
- Create short YouTube videos showing home improvements that help with increasing the value of the property before putting it on the market (with a link to your website).
- For all of the above Youtube’s Real Estate marketing ideas related to creating your own videos you absolutely MUST enter the correctly SEO optimized Title for each video. What does it mean? Go to the Google’s Keyword Planner tool and find out all exact keyword combinations that people actually use for searching homes in your Real Estate farm.
Let’s say you would like to advertise your listings located in Irvine, California.
Use Keyword Planner tool and enter: Irvine properties for sale. Keyword Planner will generate a list of related search queries in addition to the one that you entered.
You will see that “Irvine properties for sale” has only 10 searches a month. This is a very low volume!
…but other related search queries look more promising: 140 searches/month for “home for sale in Irvine ca”
210 searches/month for “homes for sale in Irvine”
1000 searches/month for “Irvine homes for sale”
1000 searches/month for “homes for sale in Irvine ca” This is a totally different picture! So, which one to choose?
The last two with 1000 searches a month look like clear winners, but… if you will compare them using LongTail Pro then you will see that “homes for sale in Irvine ca” has Keyword Competitiveness Score of 33 and “Irvine homes for sale” has Keyword Competitiveness Score of 40. This will tell you right away that “homes for sale in Irvine ca” with score of 33 will be your choice. Any score between 30 and 35 means that the competition is strong but you may have a chance to rank high. To go against the score close to 40 and above would be a waste of time. A score below 30 would be the best – much less competition and much better chance to be on the first page of Google’s search results.
By the way, those 2 other search queries with low volume of 140 and 210 words per month both have Keyword Competitiveness Score of 33 – you should definitely use them in the description of the video or even create a separate videos if you have time. The above techniques of keyword research and analysis are applicable to the content of your website and your social pages as well. This will help put you ahead of the competition. Every Internet Marketer is using these techniques but only very few Realtors understand the power of keyword research and analysis provided by such sophisticated tools like LongTail Pro.
Google+ Real Estate Marketing Ideas May Help Your Real Estate SEO
There are many serious advantages to being on Google+ compared to other popular social networks such as Facebook. Google+ is actually made for SEO (search engine optimization). All the posts on Google+ are added to search results instantly. As of June 2013 there were 500 million Google+ users, 300 million of which were active. Interacting with strangers is considerably less difficult on Google+ than on Facebook.
Keep in mind that your activity such as reviews, shares, +1s, follows, etc. may be used along with your name and photo in search result and even ads. You can read more about this new feature that Google calls “shared endorsements”.
Below are a few Google plus advertising ideas and tips that will benefit you if you are serious about online marketing and strengthening the real estate SEO of your web properties.
- Use comments inviting people to interact with you. This will move your content up in Google search results.
- Follow people in your field of expertise.
- Use the Hangout video chat feature if you need to discuss something in real time and make an impression.
- Trigger notification emails by commenting on photos.
- Since Google+ allows posting of “do follow” links [link to read more], ask people you know well to post links to different pages of your business website.
- Link unique content that you published on your main website to your Google+ profile.
- Sign up for Google Authorship (will help you establish authority and credibility as a writer of real estate materials).
- When registering for Google Authorship, upload a good square close-up photo of your face. This picture will appear on the page with Google search results. It will help with click-through rates that Google Authorship provides for its members.
- Put your business on Google Maps – go to: www.google.com/business/placesforbusiness and enter the name and location of your business. More and more people are using smart phone Google maps for finding businesses this way. Not too many Realtors bother doing it, so you might have a good chance to be the only one in your area.
- Register for Google alerts. It is a free service from Google that sends emails to its members each time their topic of interest comes up in the search or mentioned somewhere. You may enter “relocating from your area name” or “relocating to your area name” search queries. If some companies will decide to relocate from your area it may mean that some employees will be putting their homes for sale. It will be a time for more intensive targeted farming.
Also, you may enter your own business name as a search query to see if you are mentioned on some blogs, social pages etc. and use it to your own advantage.
To help your friends and others find cool stuff online, your activity (such as reviews, +1s, follows, shares, etc.) may be used along with your name and photo in commercial or other promotional contexts.
When it comes to shared endorsements in ads, you can choose whether your name and photo may be used to help your friends find stuff you love (and avoid stuff you don’t).
The name and photo shown in shared endorsements are the public profile name and photo you have chosen on Google+.
Slideshare Real Estate Marketing Ideas
For some unknown reason slideshare.net is totally off the radar for Real Estate agents. It means that You have an advantage over your competition!
Slideshare.net has a Domain Authority score of 96 and close to 70 million views a month!
Most of Internet professional marketers are successfully using it for informational slide shows about their services or products.
Slideshare.net allows direct links to your website(s) and social pages inserted into your slide show presentations with one restriction only – your presentation must be at least 5 pages long. They have this rule to filter out junk coming from spammers.
As you already know, direct back links from such high authority websites like Slideshare should benefit your main website a lot more than a 1000 back links from blog comments of forums.
70 million views a month is also a number that should not be ignored by any online advertising professionals including agents trying to generate real estate leads on regular basis.
All of the above should be telling all agents to get on boards and start producing real estate related presentations to promote their services.
If you are one of them, you will need to come up with marketing ideas for slide shows:
- “How-to” guides for home buying and home selling process;
- Local guides that would highlight the main benefits and features of the area where you are doing most of your real estate farming;
- Common Home Problems Fix-Up guides;
- Smart remodeling projects;
- Staging guidelines.
Once your ideas are chosen it is time to create a multi-page PDF file with links that will be converted into a slide show by Slideshare upon upload.
10-15 slide presentations can be easily created by freelance graphic artists (look at Fiverr section for them) in case you are not friendly with PowerPoint and Photoshop.
Generating PDF from PowerPoint should be an easy task even for the most computer-challenged Realtors. Uploading it should be also a breeze.
Pinterest for Realtors?
Of course! … though pinning boring pictures of homes will not do you any good. Think of Pinterest as the place where you can collect the most unusual, useful, funny and interesting visual or video information related to home design, remodeling, decoration, or green living that you can also use for your website and email newsletter articles. This way you can pin these interesting images or videos from your web pages and all the traffic from Pinterest will be directed back to the corresponding pages on your website.
In addition to a few tips below read this special article about Pinterest.
- Pin only the best, the most unique and interesting images, ideas, or videos;
- Pace your pins throughout the day to get noticed instead of doing all of them at once;
- Pin not only your stuff but add re-pins from others;
- Add description to your pins with searchable long-tail keywords;
- Make sure your pins point back to the correct pages on your website for more referral traffic;
- Besides adding ‘Pin It’ button to all the images on your website you’d like visitors to share, try adding it to the images on your email newsletter, as well as the invitation to ‘Follow’ you on Pinterest;
Facebook real estate marketing ideas and tips
The largest and most popular social-networking site has started to show signs that its time of domination might be over soon. Facebook is losing to Google+ in the business arena and especially as the top real estate social media marketing platform. While Facebook is great for connecting with friends and family, that also has its limitation. In Real Estate marketing it is necessary to expand outside the spheres of family and friends and promote your business to strangers; this is where Google+ excels. If you are very invested in your Facebook page there is no reason to abandon it. Just remember one thing – your Facebook page doesn’t belong to you. It belongs to Facebook. Don’t put too much sweat into something that you don’t own. Spend more time working on your website instead and try to use Facebook more for promoting it. Facebook is still one of the best advertising places considering that you have already invested in it a lot of time and sweat equity.
Create a Facebook page for your business and announce it to your friends.
- Create a Facebook page for your business and announce it to your friends.
- Register for a very popular FB Real Estate Agent Directory
- Sign up for Branch Out (a Facebook app geared towards job searches and professional networking).
- Search for the most active Real Estate related FB pages on www.pagedatapro.com and comment there.
- Create a profile and send friend requests to your social sphere.
- Update your status with fun and valuable information few times a week or as necessary (ex: announcing a hot listing that just came on the market).
- Comment on local business pages or groups.
- Like at least 4-5 posts from your newsfeed daily.
- Create a past client photo album with testimonials (tag clients that are on Facebook & post on your business page).
- Create slideshows or a photo album for JUST SOLD & JUST LISTED listings on your Facebook business page.
Offline Marketing Ideas for Real Estate Agents
Offline marketing is still one of the most effective real estate advertising strategies for many agents even when in comparison to online marketing. Printing real estate farming postcards became very inexpensive and if you find a way to distribute them cheaply within you geographical farm (EDDM or hand-delivery by local teens) then you may benefit in several different ways as explained in details below. Quite often new agents don’t realize that in order to come up with new and creative marketing plan you have to learn a few “classical” offline marketing techniques.
Always remember that information on all of your printed real estate marketing materials should be short and must have links, QR codes and instant SMS codes to more detailed versions of the same information on your website. This includes real estate video tours, detailed listing information, articles and pictures. Your goal is to have your website right in the center of all of your real estate farming ideas and constantly at the fingertips of your potential buyers and sellers.
- Print “instant SMS info” riders and QR codes for your open house signs (check out homecellers.com).
- Print and distribute Just Listed and Just Sold postcards or fliers with “instant SMS info” and QR codes regularly.
- Give away cool promotional products with your contact information using every chance you get.
- Distribute your custom neighborhood real estate newsletter.
- Sponsor local community events like garage sales, a Halloween party or Haunted House at least 1-2 times a year.
- Print links to your social profiles (i.e. LinkedIn, Facebook, etc.) on your new business cards.
- Sponsor a local sports team and attend local community sporting events (families with little kids are growing and will need a bigger house one day).
- Offer a free notary service on your printed marketing materials to make sure that your contact information will be saved.
- Send introductory real estate farming letters, Just Listed and Just Sold postcards and real estate newsletters with local market updates to apartment dwellers (potential home buyers), expired listings and absentee property owners – you never know where your next lead may come from.
- Every year in January send out or personally deliver to your farm a CMA recap of the previous year with a magnet calendar for a year – it is worth the cost to keep your face and contact information in front of your potential clients for the whole year.
- Utilize EDDM (Every Door Direct Mail) offered by USPS to send farming postcards and real estate newsletters and flyers to a bigger geographical area for a fraction of the cost of regular postage to boost your presence and gain more business. As real estate farming is a numbers game, targeting a bigger area on a same budget as mailing will yield more responses and more listings.
- Twice a year send your geographical farm or social farm daylight savings reminder postcards; since other agents most likely will ignore these events it will be your chance to stand out from the crowd.
- Ask your local coffee shop for permission to put your newsletters (25-50) on the counter for clients to read while they are having their morning latte or mid-day coffee break. Check your inventory regularly and include some interesting facts inside your newsletter along with traditional real estate information. You want to make it fun and put your name out in the community. Expand to local beauty salons, doctors’ offices, car repair places, etc. – anywhere people have to wait 10-15 minutes gives you a chance to capture their attention with your promotional products.
- Get FSBO listings from Craigslist and call the owners using proven FSBO scripts.
- Though “For Sale By Owner” signs are a more rare sight as transactions have become more complicated and present a bigger liability to an individual seller not backed by E&O insurance of a big brokerage, it is still worth the effort to research FSBOs in your area and contact them for the possibility of converting FSBOs into listings. A quick search of Craigslist in your area can yield 30-50 FSBO and you can initially check over the phone if any of them are planning on interviewing any agents. There are numerous proven scripts for FSBO conversions so if you are committed to daily prospecting and mastering your techniques. Including FSBO into your marketing plan can bring steady results. Keep in mind that you have to be honest and open with sellers: no BS (stands for Bait and Switch) approach. Don’t call FSBO to tell them that you may have a buyer for their home so you’d like to see it – this only feeds the illusion for FSBO that it is possible to sell their home without listing it with the agent. Your task is not to give them tools and pointers on how to sell their home, much like how a doctor wouldn’t give tips to a patient on how to perform his own surgery. Your goal is to logically prove to FSBOs that you can sell their house while netting them more money and doing all the work.
- Host local seminars teaching people the process of buying a home, preparing homes for sale, investing in real estate, home repair that will increase the resale value etc.
- Build relationships through personal contacts. Once in a while take your farming postcards, flyers, newsletters and all your promotional goodies and just go distributing those door-to-door. It is better to do this on weekends when some of your farm’s residents are outside. This way you can start talking to people more natural. Ringing doorbell is not a good idea and can have a negative effect on your marketing efforts. Most of us are busy and don’t like to be distracted by sales people but when we are outside on a weekend day we are more relaxed and inclined to chat with passers-by, especially when they are not trying to sell us something.
- Give out some useful items during your door-to-door real estate farming sessions and don’t talk about real estate! For example, ask home owners if they need fresh smoke detector batteries. Odds are that they do need them and then give them 1-2 9-volt batteries (you can get them at a Dollar store for $1 per couple). These are kind of useful small things that people will remember your name and may keep your business card.
- Get a couple of large car magnets with your name, logo, website and phone number.
- Go to local events where you would go to meet people. These events are perfect for building relationships. Don’t try to market yourself there. Listen to these peoples’ concerns, problems, find out their interests and offer some help or solutions if you can at this time. Later, at home, search for better solutions and put them out to your website, newsletters and other marketing pieces.
- Take pictures of local events. People always love looking at their own and their kids’ photos – this is a great way to connect to them via social media websites.
- Hire a caricature artist for these local events. Photograph and post all of them later on your Facebook. This will attract even more interest and traffic than just photos. Your chances of being remembered will be higher.
- Distribute surveys among the residents of your farm. Find out what are the main concerns of this community and see if you can help with problems. People will appreciate your efforts and will remember your name.
- Start a community organization after you identified major concerns and problems. If there is a social need then organize a group of people and set up a special group page for it on MeetUp.com
- Think of some volunteering places where you can help people and get to know better the area. These can be a very good places to meet new people, educate them about real estate. Do it only if you are passionate about something and really want to help.
- If you are doing an open house - put balloons outside to get some additional attention.
- Bring donuts to apartment managers and ask if they know of any renters who are going to purchase a home. Ask if you can leave your flyers and cards at their office for tenants who would be interested. Try to establish good relationships with these managers and visit them once a month, so they will not forget you.
- If you are good at sports try coaching a youth sports team. It will give you a nice opportunity to meet many families within this community and establish good relationships with some of them.
- Sidewalk chalk ads. These are very popular in some cities in EU. Order cut-out templates for open houses and get either a spray bottle of water washable paint or chalk bars. Once the open house is over just wash off your ad with a bucket of water.
- Order pens with your information and leave them anywhere you can.
- Referral program for past clients. Make sure to leave this information with all your past clients and have it displayed on your marketing materials if there is enough space. Gift cards and gift certificates are the most common rewards. This is a very powerful strategy used by thousands and thousands of businesses from Amazon.com to many successful real estate agents and brokers.
LinkedIn Marketing Ideas and Tips
- When creating your profile use your real name. LinkedIn frowns on anything other than your official name.
- Your headline is very important as it shows on searches and other areas through LinkedIn. Wisely use keywords that you have already researched for your website, though make sure people will be able to distinguish you from other real estate professionals on LinkedIn.
- Use the summary section to highlight your professional experience and expertise while taking advantage of a new option to add media such as YouTube videos and Slideshare presentations of your listings and sales.
- Your past job experience is another area where you can strategically use keywords to boost your LinkedIn search ratings. Utilize them in the job position titles and descriptions without repetition.
- Skills and Expertise is another great area to add keywords to your profile. Start typing “real estate” at the Skills and Expertise page for suggestions. It will bring up all kinds of related skills that you can choose from. You can list 50 skills so choose them carefully and be honest.
- Don’t forget to list all your relevant publications including articles on real estate topics in local newspapers and free e-books available on your website, etc.
- It is also important to add languages you fluently speak, membership in professional and local organizations, awards, certifications, and volunteering. They all help define your uniqueness and skills.
- Make regular status updates on your professional profile the same way you would on Google+ and Facebook. You can share links and tag people and companies.
- Once you’ve established your profile, work on growing your network using LinkedIn tools to search your contacts.
- It is common to ask for endorsements of your skills and return the favor by endorsing relevant skills for the people in your network.
- To manage your LinkedIn presence use numerous tools to help you do it efficiently: Jumplead (identify visitors coming to your website from LinkedIn); SproutSocial (manage engagement and analyze activity for your social media sites).
Real Estate Email Marketing
- Invite clients to a free online Webinar for homeowners (select a topic based on your niche expertise).
- Send a weekly or monthly email newsletter full of short topics on the latest real estate developments, tips for homeowners, featured homes, and local events.
- Send out interest rate updates and mortgage updates (you can work with a local lender to get this information).
- Work with local businesses to co-brand an email offer (send to both your contact lists) allowing you to expand your sphere of contact;
- Send out special editions of email newsletters with seasonal homeowner reminders & safety tips (emergency preparedness, garden tips, Halloween safety tips, Christmas lights fire safety tips, etc.)
RealBird – “All-In-One” Online Real Estate Marketing
- Utilize RealBird Listing Publisher, an easy-to-use one-step online, social media and mobile listing real estate marketing tools. Enter your listing on a simple form, upload all the photos at once and you immediately have a stunning single property website, MLS-friendly virtual tour, property widgets, Craigslist ads and other embed codes. All of your listings are automatically syndicated to leading real estate portals.
- Embed RealBird property search into your real estate website, Facebook page, blog or your single listing websites. Home buyers can set up an account and save their searches and favorite properties. You can customize your “Required” registration option: determine how many property details can be revealed before client registration is required. This built-in lead capture tool allows clients to request more information. Your Tweets and blog feeds are automatically posted on your clients’ dashboards so that every time they sign into their account they will see your most recent content.
- RealBird SMS Marketing Platform puts your real estate advertising on a new level by allowing you to set an SMS phone number (for only a $1 a month from Twilio) and assign customized text codes to your mobile property websites. You can assign custom codes and reuse them later after the listing is sold to save on property sign riders. Home buyers can request to receive instant information about any of your listings by texting the code to your number. RealBird will send the listing’s mobile site to the client’s smart phone, save the prospect’s phone number for you and notify you of your new lead.
- Create a Twitter profile, use Twitterlocal.net to connect with local businesses and people.
- Use the “Find People” feature to find people you already know on Twitter.
- Tweet homeowner tips (easy repairs, projects, upgrades).
- Tweet funny, interesting, inspiring, engaging experiences and information.
- Tweet local market news and updates.
- List yourself on Twitter directories: NearbyTweets, WeFollow, etc.
- Break news as it happens.
- Tweet local event information, location and live tweets with photo updates from events.
- Tweet excerpts from your blog posts.
- Tweet your professional expertise and activities such as niche advice, relevant tips, open houses, new listings, broker’s tours, thoughts & experiences.
Fiverr.com – Anything for $5
- Hire designers for your marketing flyers, farming postcards and business cards.
- If you think that your real estate business cards can use some face lift to stand out from other agents - this is the place go search for some gigs with cool designs.
- Don’t have time for building back links to your website – hire help there, but don’t plan on building 1000s of links in one day. The trick is to have several blogs on sub domains of WordPress.com or Yola.com that will point to you main website and then build 1000s of links to them. This way your main website will stay protected from Google’s “unnatural link building pattern” regulations.
- Do you need real views with likes and comments for your videos on Youtube channel? Yes! They will help increase your rank.
- Anything else what you can think of can be found on fiverr.com form blog commenting to printing flyers and posting them in certain areas.
How to Generate Real Estate Leads from Activerain.com
- activerain.com is one of the most popular places for these types of leads. It is not cheap and membership prices are going up pretty frequently. However, if you have no desire in developing your own website, then it is worth trying. Make sure to do research and ask other real estate agents who are using this service if they are currently happy with it – often what has been working great for many years may suddenly break due to rapid changes in the Internet protocols and algorithms. Just remember the same thing that was mentioned earlier – your business will be dependent on activerain.com. It is potentially dangerous to build your business on the foundation of another company.
Your own website will require a lot of time, knowledge and efforts but it will be yours! It is exactly the same as building your own house and renting one. Renting is temporary. Property that you will be able to sell is property that you own, improve and properly market.
All the content that you will be creating for activerain.com will mostly be benefiting only activerain.com. Also, you will be paying them a monthly fee.
It is worth thinking about this before signing up with any of these kind of services!
Targeting Distressed Homeowners
- Contact your title company. The should be able to put you in touch with a service that provides a list of homeowners who just received a notice of default or of trustee sale. Some of these people need agent’s help ASAP. Contact them via phone, email and even stop by.
Don’t sign up for foreclosureradar.com before checking with your title company. Foreclosureradar.com basically provides the same information but for a monthly fee. Also, there are some complaints from real estate agents that their data is sometimes incomplete.
Some of the top real estate marketing ideas mentioned above have more detailed explanation provided on other pages.
The key is to design and follow your real estate marketing plan. First learn how to get real estate leads by yourself, and if you are successful, outsource those tacks that require too much time to online virtual assistants (VAs).